L’Œil by LaSer, a monthly newsletter analysing trends and novelties in consumption, retail and communication, now also becomes a book once a year. On this occasion, LaSer asks an external expert to bring a fresh view on the past year through a selection of...
PUBLICATIONS |
THE BOOK 2008 |
2008 - Les nouveaux imaginaires du quotidien |
This year the observation is illustrated by five themed chapters: City 2.0, New ways to live together; Consuming to feel alive; Business reinvented and The Committed Brand. The sociologist François de Singly looks at these issues and gives his analysis by choosing the "micro-facts" that allow us to better anticipate the changes. Ed. Descartes & Cie.
On sale in bookshops priced €8.
This year the observation is illustrated by five themed chapters: City 2.0, New ways to live together; Consuming to feel alive; Business reinvented and The Committed Brand. The sociologist François de Singly looks at these issues and gives his analysis by choosing the "micro-facts" that allow us to better anticipate the changes. Ed. Descartes & Cie.
On sale in bookshops priced €8.