OEIL LASER presents its third edition with comments from Jean-Claude Kaufmann
 
For three years, an annual meeting has been held, resulting in an OEIL LASER book, published by Descartes & Cie, aiming to group a selection of consumption factoids outlining current changes into topical chapters.
 
 1. I/We
The idea that each of our individual behaviours has effects on our overall way of life is gradually taking hold. An awareness involving not only our most everyday gestures, but also – and here is the novelty – our consumption.

2. Experimentation
As a possible consequence of the current crisis feeling, brands and corporate names are taking more unexpected initiatives. Reconsidering, reinventing to show creativity, as well as dazzling and making their mark are the conditions for their existence on their market.

3. The emotional everyday life
Faced with an everyday life perceived...

OEIL LASER presents its third edition with comments from Jean-Claude Kaufmann
 
For three years, an annual meeting has been held, resulting in an OEIL LASER book, published by Descartes & Cie, aiming to group a selection of consumption factoids outlining current changes into topical chapters.
 
 1. I/We
The idea that each of our individual behaviours has effects on our overall way of life is gradually taking hold. An awareness involving not only our most everyday gestures, but also – and here is the novelty – our consumption.

2. Experimentation
As a possible consequence of the current crisis feeling, brands and corporate names are taking more unexpected initiatives. Reconsidering, reinventing to show creativity, as well as dazzling and making their mark are the conditions for their existence on their market.

3. The emotional everyday life
Faced with an everyday life perceived as burdensome through its constraints and repetition, all initiatives for living more calmly, or even making it more poetic, are welcomed kindly. Here, it is not a question of wanting to transform everyday life or to escape it, but to look at it differently.

4. Virtual reality
Members of the digital native generation, for whom the Internet has always been a part of their lives, have become adults. Is it any wonder that the virtual habits end up having effects on real life? Networks and the feeling of belonging to a community promote the spirit of both sharing and protest, encourage commitments and new forms of solidarity, and generate novel ways of selling.

Jean-Claude Kaufmann is a sociologist, research director at the CNRS, and professor at Université Paris Descartes. On sale in bookstores.

Available only in French.

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